Vision Statement
Vision Statement
“We are passionate about providing an opportunity for people from all walks of life and backgrounds to own their own business and own their own lives. We do this by providing them with programs, products and services that consumers recognize as their “go-to” brands. We provide superior training, support and leadership to our owners so they become as successful as they want to be. Our strong network of business owners consistently trained and supported is the perfect way to distribute high-quality products and services to consumers whose lives we touch.”
Our Family of Brands
As local businesses, each of our brands give consumers peace of mind in knowing that they have chosen to partner with a local provider that is here to stay and backed by a strong national brand. Our franchisees are committed to meeting the needs of each individual customer and delivering solutions that provide the best styles, products, and personalized service to match very budget. At Home Franchise Concepts, we care about our customers and the communities we service. Our entire consultative process is designed around caring and our personalized approach to everything that we do allows our franchisees to get to truly know their customers so that they can deliver the perfect solution for their home.
Our Family of Brands
As local businesses, each of our brands give consumers peace of mind in knowing that they have chosen to partner with a local provider that is here to stay and backed by a strong national brand. Our franchisees are committed to meeting the needs of each individual customer and delivering solutions that provide the best styles, products, and personalized service to match very budget. At Home Franchise Concepts, we care about our customers and the communities we service. Our entire consultative process is designed around caring and our personalized approach to everything that we do allows our franchisees to get to truly know their customers so that they can deliver the perfect solution for their home.
Our Core Values
Trust, transparency, collaboration, commitment and caring. It all adds up to a culture grounded in caring – caring about our franchisees, our customers, and the communities our franchisees support. And it culminates with a steadfast commitment to giving back to those less fortunate through programs such as Homes for our Troops and Wounded Warriors.
Heart & Home. Giving Back is in Our DNA.
There’s a reason why the word “caring” is part of our core values at Home Franchise Concepts. Our business is based in products that make a house a home, and our corporate and franchise culture is centered around making our communities vibrant and full of hope. For over 25 years, Home Franchise Concepts has been passionate about helping people from all walks of life realize the dream of business ownership. Because caring is in our DNA, it’s also a core value that permeates every level of the company and drives policy.
Latest News
Stay up to date with exciting news and updates from Home Franchise Concepts.
Why This Franchisor Invests in Franchisees Who Have No Experience
Home Franchise Concepts CEO Shirin Behzadi knows what it's like to be underestimated -- so now, she gives everyone a fighting chance.” To read more about this & for more information , please refer
HFC’s Shirin Behzadi Wins Entrepreneur of the Year® Orange County Award
IRVINE, Calif. (June 26, 2018) – EY today announced that Shirin Behzadi, CEO of Home Franchise Concepts (HFC), the largest family of direct-to-consumer brands in the home improvement space, received the Entrepreneur Of The
CEO of HFC Featured in Franchise Times!
We are proud and delighted to announce that Shirin Behzadi, CEO of Home Franchise Concepts, and HFC’s family of brands are featured on the cover of Franchise Times’ May edition! Franchise Times is considered the