We’ve collected some of the brightest, most experienced minds in the franchising industry who are dedicated to helping franchisees be as successful as they want to be to live their dreams and own their own lives. Meet those who are responsible for taking Home Franchise Concepts from a single brand in 1992 to one of the world’s largest franchise businesses, with over 1,275 franchised territories in the U.S., Canada & Mexico.

OUR LEADERSHIP TEAM IS DEDICATED TO HELPING YOU ACHIEVE YOUR GOALS

SHIRIN BEHZADI

Chief Executive Officer

Shirin joined Budget Blinds as Chief Financial Officer in 1999, providing fiscal, strategic and operational guidance for Budget Blinds and the continually growing family of brands, including Tailored Living, Home Franchise Concepts, BB Commercial Solutions, Inspired Drapes, Concrete Craft and MADE Blinds.

She oversaw prudent management of the National Advertising Fund (NAF) across all brands, helping to ensure that the dollars worked hard for our franchisees. Additionally, Shirin managed several departments and has been a critical member of the project management team, researching, planning, and creating Home Franchise Concepts and its subsidiary companies.

Today, as CEO of Home Franchise Concepts, Shirin leads the executive team to direct all aspects of the company’s operations to expand our family of brands to become the largest retailers in the home improvement space. With her financial, operational and franchising experience and her strong passion to help our franchises realize their financial and personal dreams, she is poised and prepared for exciting synergistic growth of the HFC family of companies and their franchise owners.

TOM HILLEBRANDT

Chief Financial Officer

Tom joined us in April 2016. He brings over 25 years of senior financial management experience to HFC working for a diverse group of companies ranging from Big-4 public accounting to start-ups to a billion dollar plus global manufacturing business. His industry experience includes technology, consumer products and retail businesses with extensive mergers and acquisition experience.

[read more=”Click here to Read More” less=”Read Less”]

Tom is a Certified Public Accountant and most recently served as the CFO for a junior women’s apparel business.
As CFO, he leads all aspects of HFC’s financial strategy and is responsible for accounting, finance, tax, treasury and IT for HFC. Tom serves as a trusted advisor and provides strategic input to the CEO and leadership on the strategy and direction of HFC with a financial and operational focus. He also acts as a key interface with the board and our investors.

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JONATHAN THIESSEN

Chief Development Officer

A 24-year veteran of the franchise world, JT started with the company in 2003 as a Franchise Licensing Advisor.

And now as Vice-President, he is responsible for strategic planning, direction, and franchise growth of HFC’s three brands: Budget Blinds, Tailored Living, and Concrete Craft.

[read more=”Click here to Read More” less=”Read Less”]

During his tenure at HFC, JT championed the expansion of Budget Blinds’ footprint into Canada where the company now has over 120 territories, including Quebec. He was instrumental in growing Tailored Living’ss footprint into Canada as well, where there are nearly 25 territories.

JT leads an award-winning team of professional franchise advisors who have participated in over one thousand HFC franchise territory awards to candidates, including his mother and brother who own five Budget Blinds franchises.

[/read]

GAYLE MILLING

Chief Marketing Officer

Bringing over 25 years of strong marketing experience, Gayle Milling joined the HFC team in March of 2017. Her past experience includes helping to build & transform some of the top consumer brands across specialty retail, ecommerce, restaurant franchise systems, 7 packaged-goods businesses for companies such as McDonald’s, PepsiCo & PetSmart to smaller start-up online businesses. [read more=”Click here to Read More” less=”Read Less”]

Gayle’s recent role as head of global digital strategy at Oakley lends itself well to the development of HFC’s digital marketing focus to fuel brand growth.

As CMO, Gayle leads all aspects of marketing including fully integrated national marketing plans to drive awareness and equity across all HFC brands as well as providing a strong marketing framework for local marketing efforts & hence demand generation for franchisees. Her role also includes facilitating direct franchise growth & acquisition through marketing efforts as well as management of all external marketing agencies.

[/read]

FAISAL KHAN

Chief Information Officer

Faisal Khan is Chief Information Officer of Technology at Home Franchise Concepts. He joined HFC in 2016, bringing with him over 20 years of leadership experience in IT and Business Strategy, Operations, Supply-Chain and Chain-Management.
He led numerous enterprise technology transformations, customer experience programs and business integrations

[read more=”Click here to Read More” less=”Read Less”]

He has worked in various industries from Manufacturing, Supply-Chain, Distribution and Service across verticals such as HR, Forestry, Packaging, Commercial Printing, Energy/Utilities and Automotive Components.

As CIO, Faisal leads all aspects of HFC’s Technology operations to help HFC synergize its investments across the various brands while leading the development of key business applications to support the operational and continuous improvement programs.

[/read]

JOHN CAMPBELL

Sr. Executive Vice President Of Product Strategy

John Campbell joined Budget Blinds in September of 2000 with the primary purpose of starting & managing a vendor alliance program. This program has been successful in giving Budget Blinds’ franchises a competitive advantage in their territories while providing a substantial Rebate/ Co-op revenue stream that supports Budget Blinds’ national marketing efforts.

[read more=”Click here to Read More” less=”Read Less”]

In addition, John has been responsible for developing the Builder & Commercial (BBCS) programs that supply window coverings for national accounts, such as PulteGroup, Lennar Homes, NVR Ryan Homes, FedEX Office, Dunkin Donuts * Scott Trade.

John has over 40 years of experience in the window covering industry and has a Finance degree from California State University, Northridge. Throughout his career, he has worked in a variety of positions in the window covering industry including National Sales Manager for a division of Hunter Douglas, Western Regional and Canadian Sales Manager for a division of Levolor Home Fashions, and National Sales Manager for Blind Design Inc.

[/read]

JENNIE AMANTE

Executive V.P. And General Counsel

Jennie has worked in franchising her entire career, commencing in 1987. She joined the company in 2004 as our General Counsel and in 2012 also became Vice President. Jennie oversees the Legal, Human Resources, Training and Business Support departments. Jennie’s career in franchising began in operations until she transitioned to law in 1998 after earning her law degree in her native Australia.

[read more=”Click here to Read More” less=”Read Less”]

Upon moving to the United States in mid-2000, she was admitted to practice as an attorney by the California and New York state bars and since 2004 has focused her legal practice in-house.

In addition to acting as the company’s General Counsel, Jennie focuses on operations, especially training and business support for the company’s franchisees. She is also actively involved in the company’s international expansion plans.

[/read]

DANIEL TAFOYA

Executive V.P. Of Key
Accounts

Dan started his career at Home Franchise Concepts in 2002, taking on various senior management positions developing business strategies, training, support programs and strategic partnerships.
He has an extensive background in leadership positions, including: Sales Manager, District Manager, Regional Director, Vice President and President.

[read more=”Click here to Read More” less=”Read Less”]

s Executive VP of Key Accounts for HFC, Dan is focused on growing the key account program by adding national accounts, commercial coaching programs and ongoing, continuing education of key accounts for all HFC brands.

According to Dan, the foundation for the success of key accounts is built on growth, collaborative teamwork and trust.

[/read]

TRACY CHRISTMAN

Executive V.P. of Product Dev. & Management

A 23-year veteran of the Window Coverings industry, Tracy began her career with HFC in 2002.
Brought in as the Vendor Alliance Manager, She built a program with a network of the industry’s leading suppliers to meet the surging needs of the company’s growing franchise system.

[read more=”Click here to Read More” less=”Read Less”]

In 2007, Tracy’s achievements earned her promotion to Vendor Alliance Director, & she continued to build key vendor relationships & partnerships with top manufacturers in the industry to bring breadth of product & separation to the Budget Blinds brand & its franchise owners.

Tracy joined the Executive team in 2011 as Vice-President of Vendor Alliance. In her expanded role, she continued to advance vendor relationships while also leading the development of Inspired Drapes®, a new brand and product line to further the company’s market reach into soft treatments. Tracy also serves as the company spokeswoman and expert on the window coverings industry and trends. She has appeared in numerous TV shows and in print media.

[/read]

TOM HILLEBRANDT
TOM HILLEBRANDTChief Financial Officer
Tom joined us in April 2016. He brings over 25 years of senior financial management experience to HFC working for a diverse group of companies ranging from Big-4 public accounting to start-ups to a billion dollar plus global manufacturing business. His industry experience includes technology, consumer products and retail businesses with extensive mergers and acquisition experience.

[read more=”Click here to Read More” less=”Read Less”]Tom is a Certified Public Accountant and most recently served as the CFO for a junior women’s apparel business.

As CFO, he leads all aspects of HFC’s financial strategy and is responsible for accounting, finance, tax, treasury and IT for HFC. Tom serves as a trusted advisor and provides strategic input to the CEO and leadership on the strategy and direction of HFC with a financial and operational focus. He also acts as a key interface with the board and our investors. [/read]

JONATHAN THIESSEN
JONATHAN THIESSENChief Development Officer
A 24-year veteran of the franchise world, JT started with the company in 2003 as a Franchise Licensing Advisor, and, now, as Vice-President, he is responsible for strategic planning, direction, and franchise growth of HFC’s three brands: Budget Blinds, Tailored Living, and Concrete Craft.

[read more=”Click here to Read More” less=”Read Less”]During his tenure at HFC, JT championed the expansion of Budget Blinds’ footprint into Canada where the company now has over 120 territories, including Quebec.

He was instrumental in growing Tailored Living’s footprint into Canada as well, where there are nearly 25 territories.

JT leads an award-winning team of professional franchise advisors who have participated in over one thousand HFC franchise territory awards to candidates, including his mother and brother who own five Budget Blinds franchises.

[/read]
GAYLE MILLING
GAYLE MILLINGChief Marketing Officer
Bringing over 25 years of strong marketing experience, Gayle Milling joined the HFC team in March of 2017. Her past experience includes helping to build & transform some of the top consumer brands across specialty retail, ecommerce, restaurant franchise systems, 7 packaged-goods businesses for companies such as McDonald’s, PepsiCo & PetSmart to smaller start-up online businesses. Gayle’s recent role as head of global digital strategy at Oakley lends itself well to the development of HFC’s digital marketing focus to fuel brand growth.

[read more=”Click here to Read More” less=”Read Less”]As CMO, Gayle leads all aspects of marketing including fully integrated national marketing plans to drive awareness and equity across all HFC brands as well as providing a strong marketing framework for local marketing efforts & hence demand generation for franchisees. Her role also includes facilitating direct franchise growth & acquisition through marketing efforts as well as management of all external marketing agencies. [/read]
FAISAL KHAN
FAISAL KHANChief Information Officer
Faisal Khan is Chief Information Officer of Technology at Home Franchise Concepts. He joined HFC in 2016, bringing with him over 20 years of leadership experience in IT and Business Strategy, Operations, Supply-Chain and Chain-Management.

He led numerous enterprise technology transformations, customer experience programs and business integrations.

[read more=”Click here to Read More” less=”Read Less”]He has worked in various industries from Manufacturing, Supply-Chain, Distribution and Service across verticals such as HR, Forestry, Packaging, Commercial Printing, Energy/Utilities and Automotive Components.

As CIO, Faisal leads all aspects of HFC’s Technology operations to help HFC synergize its investments across the various brands while leading the development of key business applications to support the operational and continuous improvement programs.[/read]

JOHN CAMPBELL
JOHN CAMPBELLSr. Executive Vice President Of Product Strategy
John Campbell joined Budget Blinds in September of 2000 with the primary purpose of starting & managing a vendor alliance program. This program has been successful in giving Budget Blinds’ franchises a competitive advantage in their territories while providing a substantial Rebate/ Co-op revenue stream that supports Budget Blinds’ national marketing efforts.

[read more=”Click here to Read More” less=”Read Less”]In addition, John has been responsible for developing the Builder & Commercial (BBCS) programs that supply window coverings for national accounts, such as PulteGroup, Lennar Homes, NVR Ryan Homes, FedEX Office, Dunkin Donuts * Scott Trade.

John has over 40 years of experience in the window covering industry and has a Finance degree from California State University, Northridge. Throughout his career, he has worked in a variety of positions in the window covering industry including National Sales Manager for a division of Hunter Douglas, Western Regional and Canadian Sales Manager for a division of Levolor Home Fashions, and National Sales Manager for Blind Design Inc.[/read]

JENNIE AMANTE
JENNIE AMANTEExecutive V.P. And General Counsel
Jennie has worked in franchising her entire career, commencing in 1987. She joined the company in 2004 as our General Counsel and in 2012 also became Vice President. Jennie oversees the Legal, Human Resources, Training and Business Support departments.

Jennie’s career in franchising began in operations until she transitioned to law in 1998 after earning her law degree in her native Australia.

[read more=”Click here to Read More” less=”Read Less”] Upon moving to the United States in mid-2000, she was admitted to practice as an attorney by the California and New York state bars and since 2004 has focused her legal practice in-house.

In addition to acting as the company’s General Counsel, Jennie focuses on operations, especially training and business support for the company’s franchisees. She is also actively involved in the company’s international expansion plans.[/read]

DANIEL TAFOYA
DANIEL TAFOYAExecutive V.P. Of Key Accounts
Dan started his career at Home Franchise Concepts in 2002, taking on various senior management positions developing business strategies, training, support programs and strategic partnerships.
He has an extensive background in leadership positions, including: Sales Manager, District Manager, Regional Director, Vice President and President.
[read more=”Click here to Read More” less=”Read Less”]As Executive VP of Key Accounts for HFC, Dan is focused on growing the key account program by adding national accounts, commercial coaching programs and ongoing, continuing education of key accounts for all HFC brands.
According to Dan, the foundation for the success of key accounts is built on growth, collaborative teamwork and trust.[/read]
TRACY CHRISTMAN
TRACY CHRISTMANExecutive V.P. of Product Dev. & Management
A 23-year veteran of the Window Coverings industry, Tracy began her career with HFC in 2002. Brought in as the Vendor Alliance Manager, She built a program with a network of the industry’s leading suppliers to meet the surging needs of the company’s growing franchise system.

[read more=”Click here to Read More” less=”Read Less”] In 2007, Tracy’s achievements earned her promotion to Vendor Alliance Director, & she continued to build key vendor relationships & partnerships with top manufacturers in the industry to bring breadth of product & separation to the Budget Blinds brand & its franchise owners.

Tracy joined the Executive team in 2011 as Vice-President of Vendor Alliance. In her expanded role, she continued to advance vendor relationships while also leading the development of Inspired Drapes®, a new brand and product line to further the company’s market reach into soft treatments.
Tracy also serves as the company spokeswoman and expert on the window coverings industry and trends. She has appeared in numerous TV shows and in print media.[/read]

ADELE NASR
ADELE NASRVice President Of Digital Marketing
KAREN LIBBY
KAREN LIBBYVice President Of Budget Blinds Franchise Operations
RICH MICHOWSKI
RICH MICHOWSKIVice President Of Concrete Craft Operations
DAVE ANGERS
DAVE ANGERSVice President Of Tailored Living Operations
KELLY CROMPVOETS
KELLY CROMPVOETSVice President Of Franchise Operations
HEIDI FLESHMAN
HEIDI FLESHMANVice President Of Training & Education

ADELE NASR

Vice President Of Digital Marketing

KAREN LIBBY

Vice President Of Budget Blinds Franchise Operations

RICH MICHOWSKI

Vice President Of Concrete Craft Operations

DAVE ANGERS

Vice President Of Tailored Living Operations

KELLY CROMPVOETS

Vice President Of Franchise Operations

HEIDI FLESHMAN

Vice President Of Training And Education